When it comes to beauty, we're always in search of ways to treat our skin better with the most innovative formulations. Therefore, we hope our latest beauty prediction is less of a temporary trend and more of a long-term movement in the skincare industry.Waterless beauty has been making the rounds in the industry for a while now. It refers to products free from water, using more organic ingredients and oils, increasing the potency, and reducing the need for preservatives usually needed in water-based products.
Some big brands are already making these preparations - L'Oreal has pledged to reduce their water consumption by 60% per unit of the finished product by 2020. So the wheels are already very much in motion in the natural and organic beauty industry.
What is the need for Waterless cosmetics?The reason is the popularity of Korean skincare today, where water-free cosmetics are extensively used because of their high potency and efficacy. With 10-step beauty routines, it's expected that Koreans have been winning the waterless cosmetics trend and enjoying its amazing benefits.
Water primarily composes about 70% of most traditional creams, lotions, toners, and cleansers. You'll recognize it as 'Aqua' on the ingredients list, and most probably, it will be the first, and of the most quantity ingredients you will see. Water is used because it's an affordable base for skincare and cosmetics. However, the main point is its hydration. Too much use of water can dry out the skin. Some moisturizers can do the same - stripping your skin of its natural oils, which form its natural barrier.
How are Waterless cosmetics different from water-based ones?Waterless beauty is designed to have the reverse effect. Without water, there is no need for emulsifiers and additives. Instead, the concentrated base is created by oils, botanicals, and active ingredients, which create better results.
Are Waterless cosmetics really more effective?
Though waterless beauty products are designed to be more potent, the absence of water doesn't always mean a more effective solution. Beauty brands are just looking for an affordable filler that does its job similar to water. Waterless beauty just allows some ingredients to work better like Vitamin C. Vitamin C loses its efficacy when added to water, and thus a close-enough filler is required.
The texture is another reason too. The water base in a product usually makes the solution easier to apply and absorb. Think of a luxurious-feeling moisturizer that's pliable, spreads evenly, and with ease. Just like switching to a sulfate-free shampoo, switching to waterless cosmetics may take time to get adjusted to, but they go further and last longer than their water-based counterparts.What are your thoughts about this?